Sorry, it wasn't meant to be that complicated.
Club announced on takeover that it needed a lot of money up front and so launched a campaign to get people to buy season tickets for next season at the end of the last season - to get that money up front.
They suggested a cost of £200, of which I believe about £80 is a donation. Point is, by setting it at such a high price, and making the donation compulsory rather than a er...donation, the saving you make on buying one, compared to just going to every game (the saving being the reason most people buy a season ticket in the first place) is very small compared to just turning up at every game and paying on the gate.
So, given there's a chance you'll miss a couple anyway, people just won't buy season tickets at all. They'll just pay as they come. Which means that the club will - hopefully, if the season goes well - get the money in the end, but it probably won't get the kinds of funds up front if was saying it desperately needed just a few months ago. It may not matter, but it just seemed odd implementing a pricing strategy that was at odds with the way it had said it wanted to go forward.
I'll go away now.