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Anyone got any unique ideas on how they promote their team?

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17 replies to this topic

#1
offline Jimmythecuckoo

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  • Location: Yaxley, England
  • Supports: Yaxley, Weymouth
  • Foes: Yeovil, St Neots Town
  • Fav. Player(s): Ricky Hailstone
  • Fav. Sport(s): Cycling
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I am always looking for the best way to get the clubs name known. How do you guys get fans through the gate at your ground??

#2
offline ChrisA2002

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Free tickets is always a good starter...if that fails try free beer!

#3
offline Vogue (Work)

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Free tickets given to schoolchildren - they'll hopefully bring a parent who might pay - and you build a longer term base. In theory. But then the kids go and support Man U.

#4
offline Jimmythecuckoo

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That's certainly a better idea that trying to drag people out to social events when you have a out of town ground...

With the trouble's our neighbours Peterborough United are having off the field (and on it) their crowds are about 1000 down.

But the fans aren't coming to us or any of the other local Doc Martens or United Counties League matches.

We are postering the area heavily at the moment and looking at a website rebuild.

When you have come from local football to one step below the Doc Martens in 10 years, I suppose you need a period for all of the fans who watched you when it was free to come to terms with paying £3. <img src="/forums/images/graemlins/beerchug.gif" alt="" /> Other than that free beer it is!!



#5
offline matthew oliver

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Orient always have a yearly open day to let fans meet players and look around the ground. U get to watch the players train aswell. i think thats a brilliant idea.

#6
offline Old Offordian

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Jimmy,

Having been to Yaxley on a few occassions I'd suggest building a far bigger windbreak to keep that cold wind from the fen away from the ground.

Apart from that you are a bit out of the way, even for Yaxley. How about discounts for families? Free kids with 1/2 adults? Promote yourself in the local schools? Training for local school kids?

Winning the County Cup could promote the club, don't let St Neots and Eynesbury win it every year.



#7
offline Jimmythecuckoo

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  • Fav. Player(s): Ricky Hailstone
  • Fav. Sport(s): Cycling
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too right it is cold and windy, thats just August !!!

It isn't too easy to get too.

<img src="/forums/images/graemlins/beerchug.gif" alt="" /> <img src="/forums/images/graemlins/beerchug.gif" alt="" /> <img src="/forums/images/graemlins/beerchug.gif" alt="" />

Enjoy your beer

#8
offline Woodmeister

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The introduction of AFC Wimbledon to the non-league scene has really generated a great deal of interest in the lower pyramids. We have working parties on different aspects - one of which is the marketing -of the club. I know we are probably in a different situation, but all the talent has come form within the ranks of the supporters. If you can, find out what specialisms the people who support your team have and tap in to them. Kids obviously are the way forward - how about kids coaching before games, school junior club membership schemes, free face painting at games (you know it makes sense!). Anyway, good luck with it!

#9
offline Freebird

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At Cheshunt we just arranged sponsorship from the local Adult Shop thats pulled in the crowds attendances have doubles, I think the winning team might have helped as well.

1 defeat in 11 matches all comps not bad




#10
offline Tom S

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But if the letters pages of the local press are anything to go by the deal is not universally popular, eh Rob?

#11
offline Old Offordian

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James,

You good always get extra sponsorship and promotion through the Evening Telegraph if you got your "old" company to sponsor Yaxley FC in someway.

All the best from your old friends in the middle pod! There are still some left!

#12
offline Jimmythecuckoo

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The ET is so POSH oriented and as the local league club that is right. Where do you go to and from on wagn? do you go through Yax?

#13
offline Old Offordian

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James,

A1 from St Neots to Orton Wistow. WAGN from St Neots to Kings X, GNER's don't stop south of 'Boro.

Yaxley & Farcet usually avoided, I don't speak the local lingo.

Has the club shop at Yaxley grown? Do you still write in the programme? Get Ian Pledger to leave Wisbech and come play for you, your bar takings will increase ten fold.

#14
offline Jimmythecuckoo

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ha ha, no comment on Pledge!!!

so who's your team then?????????????

#15
offline TACKLE1000

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Got lost searching the web. Being a canvey fan, who were essex senior league ten years ago, the main way we attracted support was through success, not happy about that we now offer half term soccer schools, local lotteries, also a deal with local sports shops selling shirts, shorts e.t.c. Unfortunately i've found that success is the main way.However, hope your campaign goes well,jimmy. Maybe we'll meet in a cup someday. <img src="/forums/images/graemlins/beerchug.gif" alt="" />

#16
offline Old Offordian

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James,

Used to be Enfield Football Club, but since Laz tore its heart out I'm now a member of the Enfield Town Supporters Trust and a supporter of ETFC. The first senior football club formed, owned and run by its fans.

We discussed Enfield & Weymouth at a Yaxley home game years ago, think Boston Town may have been the visitors.





#17
offline Jimmythecuckoo

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  • Fav. Sport(s): Cycling
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God you came to watch Boston Town!!!!!!!

#18
offline Jimmythecuckoo

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  • Fav. Sport(s): Cycling
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hope so...

In the meantime I have got plenty to keep me busy and I will be working on some initiatives.

Thanks to all who have replied. <img src="/forums/images/icons/cool.gif" alt="" /> <img src="/forums/images/icons/cool.gif" alt="" /> <img src="/forums/images/icons/cool.gif" alt="" />




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