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1. Know Your Worth
This is one of the first questions you as a club must honestly ask itself. What are you worth to a sponsor, what are they going to get out of an association with your club? Don’t forget every sponsor has a different perception of the value of sponsorship and each will be looking for various results for their investment. Once you know your worth you can target your market.
2. Know Your Target
Which sort of sponsor’s best fit with your worthiness? Should it be loc
