Cheshunt Football Club have this week announced a sponsorship deal with local company Sex Shop Temptations.
Next Season the club will play in the Ryman League warring their Amber and Black kit with Temptations across the shirts.
The deal valued at £6.000 will see only the clubs adults teams warring the kit, which has bee described by Chairman Vince Sartori as ''simply a business deal''
The publicity of this deal was published in the Cheshunt local paper last week after the had spoken to the Ryman league, Football association and local councillor who all could find not reason why the deal should not take place.
Temptations managing Director David Turner said he was born and bread in Cheshunt and used to watch the side when they played at Brookfield Lane in the 50's.
The Businessman said ''This brings back memories for me. I thought it would be nice to put something back into the community'' ''The advertising will be discreet'' ''We obviously will be very careful we don't want to upset anybody''
the report of this deal in the local paper last week has hit national news with THE SUN carrying the report in its Saturday paper and Chairman Vince Sartori appearing on TALK SPORT on Monday afternoon