DA11 Posted March 7, 2007 Share Posted March 7, 2007 JJB like most high street stores would have both a national and a local campaign. The same as they would have a budget for both. They need to promote themselves as a national outlet but with a local interest as that is what attracts the customer. I know they were a sponsor but Allsports carried stock of Charlton shirts in the Gravesend branch. What would be in it for JJB? Advertising in the programme, increased profile to a local audience, add on sales, special promotions. I honestly believe this would be a win win scenario. Quote Link to comment Share on other sites More sharing options...
hopeful Posted March 7, 2007 Share Posted March 7, 2007 CHRIST. 6000 people went to villa park for a good day out, going to southport etc is not. 200+ went to oxford because it was probably the best away fixture of the season. simple. Quote Link to comment Share on other sites More sharing options...
Harry J Allstars Posted March 7, 2007 Share Posted March 7, 2007 Originally Posted By: hopeful CHRIST. 6000 people went to villa park for a good day out, going to southport etc is not. 200+ went to oxford because it was probably the best away fixture of the season. simple. Err, exactly! Can I just say how disappointed I am that with the thread title being named after the famous Greg! that this post, I think, contains the first exclamation mark. Quote Link to comment Share on other sites More sharing options...
John Pearce Posted March 8, 2007 Share Posted March 8, 2007 Congratulations on getting the invite CG and the very best of luck! Quote Link to comment Share on other sites More sharing options...
BustaGut Posted March 8, 2007 Share Posted March 8, 2007 I dont believe that a club stall based in Bluewater would substain enough to pay the rent let alone make a profit ! It is also based in Dartford as most may have noticed. (or Greenhithe if you want to be pedantic) I would suggest most shoppers especially at the weekend are not local so would not give a monkees, better off in gravesend town centre in the rain and snow !!trying to get locals to attend. Quote Link to comment Share on other sites More sharing options...
Slartibartfast Posted March 8, 2007 Share Posted March 8, 2007 Everyone is talking about what the club should or shouldn't do in fact the easiest and cheapest way to raise the clubs profile in the area is for the 1,000 fans we currently have to show the colours, if everyone was to wear the club shirt, hat, scarf, raincoat or whatever on in Gravesend on Saturdays people would notice and want to know what the fuss is about. Also, the easiest way to double the attendance is for everyone who currently goes to bring a friend, doesn't cost the club any money, doesn't depend on reaching the right audience, doesn't involve any risk to the club at all just requires a bit of commitment from each of us to drag someone along whether they want to go or not.....after all its for their own good. Quote Link to comment Share on other sites More sharing options...
Riverview Supporter Posted March 8, 2007 Share Posted March 8, 2007 I have the personal opinion that the club dont actually want a big increase. Well certain people inside it dont. The latest fiasco with the weymouth tickets seems to me like it was dreamt up just to get a task ticked. Why no data capture of who used those tickets, do they regulalrly attend , are they visiting for first time in x number of months/years. I travel on the rail network extensively as part of my job and if not on a train , im in the van listening to the radio. I do not see Gravesend advertised in local papers , train stations or on the radio. Radio kent have some regular updates about kent football , but I just dont hear fleet mentioned as much as they should . Maidstone get lots of mentions. Of course Gills do and being the top kent team in terms of attandance and profile I would expect that. There is even regular items on Margate and Folkestone. Now , my question is , do these clubs have a press officer who is pushing for coverage week in week out or not. If they do , do we have an equivalent. It just seems that at times , things can be tinpot . I would start with the website. In this modern age , this is the point of contact with the public. Every website for an event centre, stadium , theatre should have a button on its home page which the user can click and see whats coming up. Ours is hidden behind Matchday and then Fixtures and Results. I appreciate that the administration of the website might not be this straight forward , after all , I have had big problems sorting the trust site , but the bottom line is , the site doesnt work for those who just want to see whats coming up. Secondly , we need to do a big leaflet drop into the hands of people between 9am and 1pm on matchday , maybe with a £2 off deal , but for goodness sake , capture data on these people. Its ok everyone saying "wow , we got 1600 for the game verses xxxxxx" but what we should be saying is "We got 1600 for the game verses xxxxxx , and 400 were visting the fleet for the first time and 200 are visiting for first time this year" Data is paramount in any operation . Know your customers fleet , then you can try and see where to target for new fans. Quote Link to comment Share on other sites More sharing options...
fleeting glance Posted March 8, 2007 Share Posted March 8, 2007 Agree about website BUT scratch the surface and there are stats and details that put many larger clubs to shame and was obviously carefuly researched and presented. Trouble is you hav to knoe that they are there and search for them. Presentation and timeliness lets it down as there is nothing to grab you, first look at the home page and it looks out of date. Quote Link to comment Share on other sites More sharing options...
Stu M Posted March 8, 2007 Share Posted March 8, 2007 Originally Posted By: Riverview Supporter I have the personal opinion that the club dont actually want a big increase. Well certain people inside it dont. Is that based on any evidence? It just seems a big accusation to throw into the mixer when it's only a personal opinion based on... what? What agenda would a club official have to not want any more fans through the turnstiles? Quote Link to comment Share on other sites More sharing options...
Riverview Supporter Posted March 8, 2007 Share Posted March 8, 2007 Originally Posted By: Stu M Originally Posted By: Riverview Supporter I have the personal opinion that the club dont actually want a big increase. Well certain people inside it dont. Is that based on any evidence? It just seems a big accusation to throw into the mixer when it's only a personal opinion based on... what? What agenda would a club official have to not want any more fans through the turnstiles? It is a personal opinnion drawn from many conversations with people both working in the club , press releases and general lack of professionalism in certain cases. It is not an accusation but an opinion as stated . Sometimes the club do excel , like when the Morecombe game was bought forward and the hard work undertaken to inform as many as possible Quote Link to comment Share on other sites More sharing options...
Riverview Supporter Posted March 8, 2007 Share Posted March 8, 2007 Originally Posted By: fleeting glance Agree about website BUT scratch the surface and there are stats and details that put many larger clubs to shame and was obviously carefuly researched and presented. Trouble is you hav to knoe that they are there and search for them. Presentation and timeliness lets it down as there is nothing to grab you, first look at the home page and it looks out of date. Agree it has good depth of info , but as you say , the homepage is out of date Quote Link to comment Share on other sites More sharing options...
chilled out entertainer Posted March 9, 2007 Share Posted March 9, 2007 depth of info is only of interest to established fans. newbies want basics, where, when, how much, and a tabloid headline to go with it. grab the attention Quote Link to comment Share on other sites More sharing options...
eufckev Posted March 9, 2007 Share Posted March 9, 2007 Originally Posted By: BustaGut I dont believe that a club stall based in Bluewater would substain enough to pay the rent let alone make a profit ! It is also based in Dartford as most may have noticed. (or Greenhithe if you want to be pedantic) I would suggest most shoppers especially at the weekend are not local so would not give a monkees, better off in gravesend town centre in the rain and snow !!trying to get locals to attend. I remember when I was in Dartford last year, Dartford FC did a small stall in the Orchard shopping centre, wouldn't hurt for Gravesend & Northfleet to do this in Gravesend town centre. Quote Link to comment Share on other sites More sharing options...
DA11 Posted March 9, 2007 Share Posted March 9, 2007 Originally Posted By: Riverview Supporter I have the personal opinion that the club dont actually want a big increase. Well certain people inside it dont. The latest fiasco with the weymouth tickets seems to me like it was dreamt up just to get a task ticked. Why no data capture of who used those tickets, do they regulalrly attend , are they visiting for first time in x number of months/years. I can not agree or disagree with this this comment. But Riverview you have a point. We employ and pay a wage to a sales and marketing manager. Data capture is the most basic of marketing exercises. It's the only way to show that all the hard work has paid off. I have been involved in S & M for over 20 years and this is Janet and John stuff. This has been an issue for a very long time now. I agree with Slarti. Wear your colours around town. I'm proud to wear my shirt and coat around town on a Saturday. Tomorrow would have been a great opportunity to go into town to do some promotional work with no game on. Quote Link to comment Share on other sites More sharing options...
Stu M Posted March 9, 2007 Share Posted March 9, 2007 Originally Posted By: DA11 I have been involved in S & M for over 20 years Didn't think I'd be the first to whack a juvenile smilie to this quote... Quote Link to comment Share on other sites More sharing options...
DA11 Posted March 9, 2007 Share Posted March 9, 2007 Very funny Stu. Now I will never be abled to reveal my true identity. Quote Link to comment Share on other sites More sharing options...
DA11 Posted March 10, 2007 Share Posted March 10, 2007 Having thought about what slarti said yesterday. I think that every fleet fan on here that goes into Gravesend today should wear some visible item from the Fleet. We could call it operation 'Paint the Town Red' Quote Link to comment Share on other sites More sharing options...
fleeting glance Posted March 10, 2007 Share Posted March 10, 2007 As I said in a previous posting dont miss the boat with having these old Charlton players in the team, get in there and advertise the home games.... Dartford are... http://boards.rivals.net/default.asp?sid...toid=2119252187 Quote Link to comment Share on other sites More sharing options...
DA11 Posted March 10, 2007 Share Posted March 10, 2007 Just come back from town. Nice stall in the Thamesgate centre selling really good clocks of local football teams....Charlton, Gillingham, West Ham, Man U, Liverpool... Great isn't it??? Also local amatuer dramatic society promoting their new show at Woodville in the St.Georges Centre. I would be prepared to spend a couple of hours on a Sat morning promoting the club. Quote Link to comment Share on other sites More sharing options...
Harry J Allstars Posted April 1, 2009 Share Posted April 1, 2009 Originally Posted By: Harry J Allstars You seem to be very suspicious of me Gary, I simply wanted to know your opinions. Well done for contacting Greg and seeing if we could have a consultation between the club and fans but you seem to be living in some sort of dream world where if we bang the drum loud enough then people will turn up just for the sake of it. Over the last few days we've discussed, Sky not showing us at home, the BBC South East not mentioning our results and the pathetic attendances we've been getting, all three things seem to be falsely grouped under the banner they don't like us, they don't know we're here. Both of these are wrong and are the easy option, they know where we are and they don't hate us. As much as it pisses me off they don't see us as an attractive option to waste their time on, doesn't that tell you something? Well its two years on and after all that has happened I guess we can agree that it was a stupid idea after all to have a stand at Bluewater. I was right then, people do know we're here and they still can't be bothered to come. We have had excellent coverage through the media with MyFC and Wembley and it hasn't cost us a bean and we're still out of pocket. Imagine if we had have taken Gary's idea and set up a stall at Bluewater to the tune of Quote Link to comment Share on other sites More sharing options...
Darter Posted April 1, 2009 Share Posted April 1, 2009 The only people worth attracting with a stand are real locals, so you have to do it in the locality! Other people won't travel or if they want local football, they will go to their nearest club. The problem in the South East is that there are so many good clubs, both league and non-league. There is a great deal of competition. Quote Link to comment Share on other sites More sharing options...
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