DA11 Posted March 7, 2007 Share Posted March 7, 2007 JJB like most high street stores would have both a national and a local campaign. The same as they would have a budget for both. They need to promote themselves as a national outlet but with a local interest as that is what attracts the customer. I know they were a sponsor but Allsports carried stock of Charlton shirts in the Gravesend branch. What would be in it for JJB? Advertising in the programme, increased profile to a local audience, add on sales, special promotions. I honestly believe this would be a win win scenario. Quote Link to comment Share on other sites More sharing options...
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